Privacy policy

1. Who we are and how to contact us

This Privacy Policy explains how NARROWAY collects, uses, and shares your personal information when you visit our website or buy from our online clothing store. If you have any questions, want more details, or wish to make a complaint, please contact us via the Contact page on the NARROWAY website.

2. What we collect

We collect the following types of personal information when you use the NARROWAY site or place an order

Device information: browser type, IP address, time zone, cookie data, pages and products viewed, search terms, and how you interact with the site.
Order information: your name, billing and shipping address, payment details (such as card information handled securely by our payment providers), email address, and phone number.
Customer support information: details you provide when you contact us for help (for example, about your order, returns, or sizing questions).

We call any information that identifies you “Personal Information” in this policy.

3. How and why we use your information

We use your Personal Information to operate and improve the NARROWAY clothing store and to provide you with our products and services.

To run our online shop: loading the site correctly, processing payments, fulfilling and tracking your orders, and sending order confirmations and invoices.
To communicate with you: about your order, customer support requests, and important updates to our services or policies.
To personalise and improve NARROWAY: using analytics to understand how visitors use our site so we can improve layout, product offering, and performance.
To market NARROWAY: sending you information about new drops, promotions, and brand updates where this is in line with your marketing preferences
To protect our business: screening orders for potential fraud and complying with legal and regulatory obligations.

We rely on different lawful bases under the GDPR, including your consent, performing our contract with you, complying with legal obligations, and our legitimate interests which do not override your rights.

4. Shopify, advertising and cookies

NARROWAY’s online store is powered by Shopify, so some of your data is processed and stored on Shopify’s systems to enable secure checkout, order management, and analytics. You can read more about how Shopify handles personal information in their Privacy Policy on shopify.com.

We use:

Analytics tools (such as Google Analytics and Shopify’s own analytics) to understand how customers browse and shop on the NARROWAY site.
Advertising tools (including Shopify Audiences and other advertising partners) to show you relevant NARROWAY ads on other websites based on how you use our site and what you buy, where permitted by law and your consent choices.

Our site uses cookies and similar technologies so that it can function (for example, to remember what’s in your cart and keep you logged in), remember your preferences, measure performance, and support marketing. Most cookies are “persistent” and remain on your device for between 30 minutes and two years unless you delete them. You can control cookies through your browser settings, but blocking them may affect how our site works.

We currently do not change our data use practices when we see “Do Not Track” signals in your browser.

We share your Personal Information with trusted service providers who help us run NARROWAY and deliver your orders, such as Shopify, payment processors, shipping companies, analytics providers, and advertising partners. We may also share information if required to do so by law, for example to respond to lawful requests from authorities or to protect our rights.

Because Shopify and some of our other partners operate globally, your information may be transferred and stored outside the UK/EEA (including Canada and the United States) in line with GDPR requirements.

6. Minors

The NARROWAY site is not intended for individuals under 16, and we do not knowingly collect personal information from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

7. How long we keep your information

When you place an order with NARROWAY, we keep your personal information for as long as needed for our records, to manage your relationship with us, and to meet legal and accounting requirements, unless you ask us to delete it and we are able to do so.

8. Your privacy rights

If you are in the UK or EEA, you have rights over your personal information, including the right to:

Access the personal information we hold about you
Ask us to correct, update, or erase your information
Receive your data in a portable format and send it to another service
Object to certain processing and withdraw consent where that is our basis for processing

To exercise these rights, contact us using the details on the NARROWAY Contact page. For more information about GDPR and international data transfers used by Shopify, you can see Shopify’s GDPR resources.

If you are a California resident, you also have rights to know, access, correct, delete, and (where relevant) opt out of certain uses or “sales” of your personal information under the CCPA. You can designate an authorised agent to make these requests on your behalf by contacting us.

If you are unhappy with how we handle your data, you can first contact us, and if you remain dissatisfied you may raise a complaint with the UK Information Commissioner’s Office (ICO) via ico.org.uk or through the “Make a complaint” service on GOV.UK.ico+1

9. Changes to this policy

We may update this NARROWAY Privacy Policy from time to time, for example to reflect changes to our practices, our use of technology, or legal requirements. We will post the updated version on our website and update the “Last updated” date at the end of the policy.

Last updated: 5 March 2026